Features
Everything Signaro AI does
A full competitive intelligence program — research, monitoring, sales-ready content, and a chat agent for your reps — all cited to primary sources and approved by a human before it ships.
And it's engineered to be trusted: a multi-pass pipeline checks every claim against its own source and labels the gaps honestly — so what reaches your reps holds up.
Research & Analysis
- Agentic structured research, synthesis & analysis
- Scheduled and on-demand research across 18 sourced categories produces a full analysis report — with your own company researched alongside every competitor, so the analysis rests on a real two-sided comparison, not one assumed side.
- Research scope
- Primary sources are the competitor's and your own company's marketing web pages and documentation, CRM deal signals, and content you approve and upload.
- Sourced knowledge base
- Web content from research jobs, approved uploads (messaging docs, case studies, industry-analyst reports), auto-generated sales content, and CRM competitive deal insights are ingested as embeddings that power the chat agent.
- Analysis report
- The full analysis report is downloadable as a PDF.
- Primary-source citations
- Every competitive claim carries a primary-source citation. Every fact in the knowledge base, profiles, and battlecards traces to a specific source URL you can click through to verify.
The 20 categories in every report
Each is researched on the competitor and on your own company. 18 are independently sourced and cited to primary sources; the two marked Synthesized are drawn from those findings rather than sourced on their own.
- Company Overview
- Company News
- Product Overview
- Product News
- Product Positioning Statement
- Top Value Propositions
- Top Use Cases
- Differentiation Statement
- Personas
- Top Segments & Verticals
- Pricing and Packaging
- Financial Health & Size
- Customer Sentiment
- Top Public Customer References
- Quantitative Metrics & ROI Claims
- Feature Comparison Table
- Industry Analyst Sentiment
- Industry Awards & Performance Benchmarks
- Routes to Market & GTM StrategySynthesized
- RecommendationsSynthesized
Voice of the Customer joins these when you connect HubSpot or Salesforce — it's built from your competitive deal signals, not web research.
Monitoring & Updates
- Automated monitoring & scheduling
- Weekly and bi-weekly “what changed” checks and monthly full research re-runs, plus on-demand “what changed” checks or full re-runs whenever you need them.
- Only material changes get reported
- Every detected change is graded for importance, not just logged. Only changes that actually move a fact the analysis relied on — a price, plan, limit, named customer, or capability claim — are reported, and they enqueue a refreshed analysis report, battlecards, and profile pages for your review and approval. Cosmetic edits are filtered out.
- Notifications
- Email and desktop-app alerts when an analysis report is ready for review.
Sales Content & Enablement
- Competitor profile pages
- A profile page for each competitor, structured as a section-by-section battlecard sourced from the analysis report — sources and URLs included.
- Battlecards & downloadable artifacts
- Full battlecard, a one-page battlecard summary, and the analysis report — all downloadable as PDFs.
- AI sales agent
- A chat overlay on the knowledge base for factual retrieval (“show me pricing for X and Y alongside us”) and synthesized insight (“what are the top reasons we lose to X, and what should I ask to qualify upfront?”).
- Cited, source-traceable answers
- Every chat answer is backed by a primary-source URL traceable to the competitor's own web pages or documentation.
CRM Integration
- Competitive deal-signal collection
- HubSpot and Salesforce integrations pull competitive deal signals — email conversations, notes, tasks, deal descriptions, and win/loss deal status and reason — into Signaro AI for synthesis.
- Win/loss interviewsRoadmap
- Async win/loss data collection and insight generation from interviewing your sellers — when a CRM deal closes against a competitor, it triggers an interview sequence within your CRM. On the roadmap.
- Call conversation dataRoadmap
- Ingesting sales call recording data is on the roadmap — it is not collected today.
- HubSpot in-app access
- Open the Signaro AI web app from inside HubSpot.
Security & Access Control
- Authentication
- Two-factor authentication (TOTP) and Google OAuth.
- Role-based permissions
- Org Owner (account management, global settings, billing), Admin, Creator (generate research projects and upload content), and User (view, download, chat).
- Data security
- AES encryption at rest and TLS encryption in transit. Daily backups with 7-day retention. No credit-card data is retained — payments are processed by Stripe. SOC 2 and ISO 27001 certification are on the roadmap.
- Enterprise SSO / SAMLRoadmap
- On the roadmap.
Self-Serve Account Provisioning & Setup
- Account provisioning in minutes
- Create an account and get started in minutes — no sales-rep gate.
- Self-serve 14-day trial
- Start a 14-day trial on your own, without a sales-rep gate.
- A program running in an hour
- Set up a competitive intelligence program that delivers source-cited content to your sales reps in about an hour.
See it on your own competitors
Run a real competitor for 14 days and get a sourced analysis report, battlecards, and a chat agent your reps can use. Join the pilot to get started.