Competitive intel in your sellers' hands within the hour.
Signaro AI is a competitive intelligence system built for smaller B2B GTM teams — the ones already running CI themselves, who've outgrown ChatGPT but don't need an enterprise platform.
14-day trial at launch
Your week, or their deal — pick one
The old way is a time sink with a short shelf life. You spend days deep in browser tabs, a half-built battlecard, and a ChatGPT window you don't fully trust — and by the time it reaches sales, the competitor already repriced. Speed and accuracy feel like a trade-off: rush it and it's wrong, do it right and it's late.
Signaro AI collapses the trade-off. You add your first competitor in ten minutes, and within the hour the intel is review-ready and in your sellers' hands — grounded, cited, and yours to approve before a rep ever sees it.
Meet Signaro AI
Competitive intelligence for smaller B2B teams. It researches your competitors and your own company, writes the analysis, and puts it in front of your reps — as profile pages, battlecards, and a chat agent they'll actually use.
Ten minutes to set up. A full competitive program by the hour.
Signaro AI does a product marketer's work automatically — research, analysis, sales-ready content, and ongoing monitoring — and shows its sources at every step.
A cited knowledge base, not a chat log
Signaro builds a living knowledge base from your competitors' own web pages and documentation — every fact traceable to a primary source. It's what your reps' answers are built on: grounded, not guessed, and it compounds instead of evaporating at the end of a chat.
Research and analysis, not just retrieval
In that first hour, Signaro researches 18 sourced categories — on the competitor and on your own company — then synthesizes both sides into real analysis: why you win, why you lose, objection handling, trap questions, quick dismisses. Not a summary you still have to interpret.
Sharper answers from your real deals
Connect HubSpot or Salesforce and Signaro folds your competitive deal signals into the same analysis — so the intel reflects how your deals are actually won and lost, not just what's on a competitor's website.
Sales-ready content, drafted for you
Profile pages, battlecards, and one-page cheat sheets come standard — each drafted from the same approved analysis, so the summary can never contradict the detail. Ready for your reps, not another thing on your to-do list.
It stays current on its own
Weekly monitoring flags competitor moves on features, messaging, or go-to-market — each with a clear 'what changed' summary that flows straight into the knowledge base. The intel your reps got in hour one doesn't quietly go stale.
You decide what ships
Nothing reaches your reps until a person approves it — that's how the product works, not a setting you switch on. Review everything at first; dial back as the system earns your trust.
Intel your reps will use mid-deal
The fastest playbook in the world is worthless if it sits unread in a portal. Reps just ask, in their own words, and get one specific, cited answer — right when the deal is on the line.
- In the moment, mid-deal
- Prepping for a call or hit with a live objection? Ask, and get a sharp, sourced answer in seconds.
- Objection handling on tap
- “They're cheaper,” “they have SSO” — get the counter, grounded in what's true today.
- No training, no hunting
- If a rep can ask it, they can use it. No folders, no 20-page doc.
- One ask, many competitors
- Compare two or three rivals at once — one clean, cited rundown.
How do we beat Competitor A on pricing?
Competitor A lists per-seat with a 5-seat minimum; we come in lower with no minimum and include SSO on every tier — they gate it behind Enterprise.
Compare us to Competitor A and Competitor B on security.
All three carry SOC 2 Type II. We and Competitor B offer SSO on every plan; Competitor A restricts it to Enterprise. Only we publish a public bug-bounty program.
Sellers who get a sharp, sourced answer the moment a competitive deal heats up execute more effectively. That's how competitive intelligence contributes to stronger win rates — not by sitting in a portal, but by getting used.
How it works — start the clock
Add your first competitor in ten minutes; within the hour the intel is review-ready and in your sellers' hands.
- 1
Add a competitor · 00:00
Enter the competitor and their product; optionally link HubSpot or Salesforce. That's the whole setup — no pipeline to assemble, no crawler to babysit, no prompt library to maintain.
- 2
The system takes over · 00:10
Setup done in ten minutes. Now Signaro runs structured research across 18 sourced categories — on the competitor and on you — gathered, cited, and traceable. Close the tab; you'll get an email and a desktop ping when it's ready.
- 3
Intel in your reps' hands · 01:00
Review the sourced analysis, battlecard, and cheat sheet, and approve. Your reps get instant, cited answers from the chat agent — backed by competitor pages and battlecards.
- 4
It stays current · ongoing
Signaro monitors competitors and refreshes the battlecards, profile pages, and knowledge base on its own, so every answer stays current and product marketing and sales stay in the loop.
Fast is easy. Trustworthy is engineered.
Anyone can generate a quick battlecard. What makes Signaro's safe to put in a rep's hands is everything between “generated” and “shown to you”: a multi-pass pipeline with deterministic guardrails, automated fact-checking against sources, and honest gaps where the evidence runs out — not one confident lap over a website.
Both sides researched — not a guess with a competitor's logo on it
Signaro researches your own company with the same 18-category depth as every competitor, so 'why you win' and 'why you lose' rest on a real two-sided comparison — not on whatever you remembered to type into a prompt.
The AI doesn't decide where to look — the system does
Each of the 18 research categories has a fixed plan: where to look and what counts as evidence. The model works only from what it actually retrieved and can cite, and an explicit rule forbids it from falling back on 'what it knows.' The structure and the rules are deterministic; the judgment is the model's.
Every claim is checked against its own source
After the research and analysis passes, an independent AI critic re-reads each claim against the exact source it cites — and softens, drops, or turns it into an honest gap if it can't verify it. Battlecards get the same fact-check on every refresh, and a competitor's marketing is cross-checked against their own product documentation before any of it reaches a rep.
It weighs evidence like an analyst would
Sources are scored for credibility — analyst reports and filings outrank press, which outranks review sites and anonymous forums. Silence is marked 'not stated,' never a red X, so a gap in the evidence never becomes a false claim. And conflicting sources stay visible instead of being quietly merged into whichever version sounds better.
Simple, transparent pricing
Usage-based and priced per competitor product or category — not per user seat, the way legacy CI tools charge. Plans start at a $14 14-day trial.
Frequently asked questions
What Signaro is, how it's different, and how it keeps competitive intel trustworthy.
- What is Signaro?
- Signaro is an AI competitive intelligence program for smaller B2B GTM teams. It researches and analyzes your competitors — and your own organization — across 18 sourced categories, then builds battlecards, profile pages, and a knowledge base grounded in cited primary sources. Your reps get approved competitor content and a chat agent that answers competitor questions in plain language, all kept current automatically.
- How is Signaro different from using ChatGPT or Claude for competitive research?
- ChatGPT and Claude have come a long way — they browse the web and often cite sources for a single prompt. The difference isn't citation; it's what happens around that one pass. When a browsing session can't find something, a chatbot quietly falls back to its training data — so sourced facts and half-remembered ones sit side by side and you can't tell which is which. And a chat is a single lap you re-run per competitor: results drift between runs, nothing accumulates into a shared source of truth, and nothing flags when a competitor changes pricing or positioning. Signaro is a purpose-built system, not a prompt — it researches a fixed set of categories on both your competitors and your own company, checks every claim against its source and labels anything it can't verify rather than guessing, and keeps a cited knowledge base your reps query directly, refreshed automatically with a human approving what ships.Read the full comparison: Signaro AI vs. DIY
- How is Signaro different from Klue or Crayon?
- Klue and Crayon are enterprise platforms built for dedicated competitive-intelligence teams. Signaro is built for smaller teams already doing CI themselves who need automation with accuracy: it does the research for you, cites every claim, and leads with a chat agent your sellers will actually use, so intel gets consumed in the moment instead of sitting unread in a portal.
- Where does Signaro get its information, and can I trust it?
- Signaro researches your competitors' own web pages and documentation — and your own organization's — then grounds every answer, profile, and battlecard in those primary sources. You can click through to verify any claim — the goal is competitive intel you don't have to fact-check.
- How does Signaro keep competitive intelligence current?
- Signaro monitors your competitors on an ongoing basis — weekly by default — and flags changes to features, messaging, and go-to-market with a clear summary of what changed. Those updates flow straight into the knowledge base, so chat answers, profiles, and battlecards stay current on their own.
- How much does Signaro cost?
- Signaro's pricing works differently from traditional CI vendors: it's usage-based, not per-user seat licensing. You subscribe per competitor product or category — not per head — and each project includes 25 chat sessions a month, with a pay-as-you-go option to add more. Organizations covering four or more competitor projects get a discounted rate. A 14-day trial is $14; Starter is $75/month per project and Professional is $65/month per project (the 4+ discounted rate).See full pricing
- Who is Signaro for?
- Signaro is built for smaller B2B GTM teams performing the competitive intelligence role themselves today — manually or with tools like ChatGPT — who've outgrown that DIY approach. They need automation, better accuracy, and — above all — intel their sellers will actually adopt and use in competitive deals. That's who Signaro is for.
- How long does it take to set up?
- Most teams are up and running in as little as 10 minutes: add your company and a competitor, optionally connect HubSpot or Salesforce, and Signaro drafts cited profiles and battlecards for your review.
Still have a question? Email support@signaro.ai
Join the pilot
We're onboarding pilot users in small batches. Tell us a bit about you and we'll be in touch with early access.